Place Your Bets — The 2026 SCALA Fall Convention & Trade Show is Calling Your Name!
The chips are down and the stakes are high — are you ready to hit the jackpot? The 2026 SCALA Fall Convention & Trade Show is rolling into Cherokee and we want YOU at the table!
WHEN: September 23–25, 2026 | Trade Show: September 24 only
Set up: 9:00 AM – 1:00 PM | Trade Show Open: 1:00 – 4:00 PM
WHERE: Harrah’s Cherokee Casino Resort, 777 Casino Dr, Cherokee, NC 28719
THEME: Hitting the Jackpot: Big Wins for Senior Care
This year’s convention is dealing three action-packed days of:
• 🃏 High-stakes networking with top decision-makers in senior care
• 🎰 Can’t miss education sessions and CEUs worth cashing in on
• 💰 Prime booth opportunities to showcase your products and services to a captive audience
• 🎲 Casino-themed fun, surprises, and big energy around every corner
Whether you’re a returning sponsor or a first-time exhibitor, we’ve got packages for every player — from the Wild Card to Royal Flush — designed to maximize your visibility and make sure attendees remember your name long after they leave the table. Please note only sponsors will be able to request a booth location. All other exhibitors will be assigned based on their membership, the time they registered, and avoiding the grouping of similar companies together.
The House Knows Its Players
Every year, the SCALA Fall Convention welcomes 175+ industry professionals to the floor — administrators, regional directors, executive directors, owners and operators, sales and marketing professionals, clinical staff, and more — all there to build connections and shape the future of assisted living in South Carolina. This is your room. These are your people. Don’t fold before the hand is dealt.
Stack Your Chips with a Sponsorship
Sponsoring the 2026 SCALA Convention is one of the smartest bets you can make for your brand. Beyond your booth, sponsorship puts your name in lights — across social media, event signage, and in the hands of attendees before they ever walk through the door. It signals that you’re not just a vendor — you’re a true partner of the association and the industry.
Why Exhibitors Keep Coming Back to This Table
The 2026 Trade Show is stacked in your favor with:
• 🎯 A dedicated trade show window with no competing events — all eyes on you
• 🥂 A networking reception to build relationships in a relaxed, casino-resort atmosphere
• 📋 Early attendee information for sponsors — so you can deal yourself in before the show even opens
• 🎰 The ultimate closing act: after the reception, head straight to the casino floor for an evening of fun on your own that keeps the conversations going
Don’t Let This Hand Pass You By
Exhibitor spaces fill up fast — and once they’re gone, they’re gone. Don’t sit this one out and watch from the sidelines while your competitors rake in the chips. Secure your spot today and let’s make 2026 your biggest win yet. The house always wins — but this year, so do you. For any questions, please email SCALA@scassistedliving.org or call 803-851-6308.
We look forward to seeing you in Cherokee in September!
